"Putting the ji in ji-bīru"
"This presentation examines the evolution of the Japanese micro-brewery (ji-bīru) industry from its initial establishment through deregulation in 1994 to the present. Drawing on archival data as well as first-hand interviews, I show how deregulation of the brewing industry merged with a larger policy goal, the rejuvenation of regional prefectural economies. This policy agenda subsequently resulted in a discourse and logic that shaped the entire industry and its economic trajectory. In particular, the emphasis on regional revitalization served to mobilize a particular group of both entrepreneurs and support actors and institutions. I show that deregulation is not simply the removal of rules, and that entrepreneurs are not simply independent and atomized actors. The very identity of entrepreneurs in the ji-bīru industry, the definition of the ji-biru product and the standards by which it was judged, were a result of the interaction of entrepreneurs, supporting actors and institutions, and the state through the process of deregulation. I also examine how these various aspects impacted the long-term survival and growth of the industry as a whole."
Location: Deutsches Institut für Japanstudien / ドイツ日本研究所 / German Institute for Japanese Studies
Tokyo (see HERE for access)
Date: March 14, 2011 at 18:30
Speaker: Jesper Edman, Director of the Stockholm School of Economic’s European Institute of Japanese Studies Tokyo Office
Addedum February 27:
After Jesper Edman's presentation, Mr. Shigeharu Asagiri, CEO of COEDO Beer microbrewery, will give a short introduction about his company, followed by a sampling session of COEDO beer. To ensure that there is enough beer, the organizers request that participants register by March 10th with Florian Kohlbacher (kohlbacher@dijtokyo.org).
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