HERE is a link to a case study by Jesper Edman, from The Korea Times (September 5, 2011) online edition. He discusses how the CEO of COEDO repositioned the Japanese microbrewery to survive the shakeout in the overcrowded market that developed during the last decade.
Saturday, September 17, 2011
HERE'S an article from DRAFT magazine about the rebuilding efforts underway at Kiuchi Brewery in Ibaraki. Kiuchi, which produces Hitachino Nest, probably the Japanese micro brew best-known in the USA, suffered considerable damage in the huge earthquake last March (see photos HERE). The article also updates the situation at the Miyagi Microbrewery, which was completely destroyed, as well as at Iwate Kura Beer and the Kirin and Sapporo breweries in the earthquake region.