Just before I arrived in Portland, a friend posted a couple of photos of himself marveling at the huge wall of beer at this recently revamped Fred Meyer supermarket in the Hollywood District of Portland. He said that he sort of went into a "standing coma" as he tried to take it all in.
So, of course, one of the first things I did after hitting town was to go check it out myself.
Really, the selection is that good, especially for well-known Oregon, Northwest, and West Coast brews. It definitely has the largest number of beers I’ve ever seen in a supermarket. Two long aisles: one filled with US macros and imports; the other loaded with maybe 300+ kinds of micros in packs and bombers. Also, lots of discounted bottles pile high in wire bins.
No, you are not going to find many great lambics, sours, or rare barrel-aged brews here - but for the exceptional selection and reasonable prices, it is a very good place.