Wednesday, February 16, 2011

"Putting the ji in ji-bīru" -- March 14, 2010

My colleague, Alexis, just informed me of an upcoming presentation dealing with the development of the Japanese microbrewery industry. It will be given in English and should be informative for those interested in Japanese business, policy studies, and ... of course, good beer. The CEO of COEDO Beer will provide beer for sampling after the presentation.

"Putting the ji in ji-bīru"  

"This presentation examines the evolution of the Japanese micro-brewery (ji-bīru) industry from its initial establishment through deregulation in 1994 to the present. Drawing on archival data as well as first-hand interviews, I show how deregulation of the brewing industry merged with a larger policy goal, the rejuvenation of regional prefectural economies. This policy agenda subsequently resulted in a discourse and logic that shaped the entire industry and its economic trajectory. In particular, the emphasis on regional revitalization served to mobilize a particular group of both entrepreneurs and support actors and institutions. I show that deregulation is not simply the removal of rules, and that entrepreneurs are not simply independent and atomized actors. The very identity of entrepreneurs in the ji-bīru industry, the definition of the ji-biru product and the standards by which it was judged, were a result of the interaction of entrepreneurs, supporting actors and institutions, and the state through the process of deregulation. I also examine how these various aspects impacted the long-term survival and growth of the industry as a whole."

Location: Deutsches Institut für Japanstudien / ドイツ日本研究 / German Institute for Japanese Studies
Tokyo  (see HERE for access)

Date: March 14, 2011 at 18:30

Speaker: Jesper Edman, Director of the Stockholm School of Economic’s European Institute of Japanese Studies Tokyo Office

Addedum February 27:
After Jesper Edman's presentation, Mr. Shigeharu Asagiri, CEO of COEDO Beer microbrewery, will give a short introduction about his company, followed by a sampling session of COEDO beer. To ensure that there is enough beer, the organizers request that participants register by March 10th with Florian Kohlbacher (

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