Summing Up: New Beers from the Japanese Major Brewing Companies in 2018 /日本の大手企業からの新しいビール 2018: 結語

Over the past four posts, I reviewed the majority of new beers brought out by the four major Japanese breweries. If you like, have a look at the posts for Asahi (HERE), Kirin, (HERE), Sapporo (HERE), and Suntory (HERE).

The four major Japanese brewers produced 56 different beers, down by 18 from 2017.

They made 18 different styles of beer, four fewer than the 22 styles produced the year before.

The most common style (18 / 33%) was, of course, pale lager, with Asahi producing eight, Kirin six, Suntory three, and Sapporo only one.

The second-most popular styles, at five each, were Imperial Pils/Strong Pale Lager, Oktoberfest/Märzen, and Pilsener.

Judging from RateBeer average rating scores and my own ratings (out of a possible top score of 5.0), admittedly a limited sample, for all 56 new beers, Sapporo and Suntory produced somewhat more interesting and tastier beers than did Asahi or Kirin, pretty much the same as last year.

Sapporo: 11 new beers

RateBeer Avg. 2.87    My Avg. 3.09

Suntory:  14 new beers

RateBeer Avg. 2.87     My Avg. 2.72

Asahi:  18 new beers

RateBeer Avg. 2.83    My Avg. 2.59

Kirin:  13 new beers

RateBeer Avg. 2.82    My Avg. 2.56

Kirin's Grand Kirin series is the probably still the best of the "crafty" brews being produced in Japan. However, Suntory’s Premium Malt’s line continues to be the best series of Premium Lager made in Japan (especially the three beers in the Master’s Dream series, which can be considered ultra-premium).

Summing Up: New Beers from the Japanese Major Brewing Companies in 2017 /日本の大手企業からの新しいビール 2017: 結語

Over the past four posts, I reviewed the majority of new beers brought out by the four major Japanese breweries. If you like, have a look at the posts for Asahi (HERE), Kirin, (HERE), Sapporo (HERE), and Suntory (HERE).

The four major Japanese brewers produced 74 different beers, exactly the same number as in 2016. They made 22 different styles of beer, five more than the 17 styles produced the year before.

The most common style (28 / 39%) was, of course, pale lager, with Kirin producing 16, Sapporo six, Asahi ten, and Suntory two. The second-most popular style (6 / 8%) was Premium Lager. Adding the five Imperial Pils/Strong Pale Lager beers, we find that lager comprises more than half of all new offerings in 2017. No surprise, really.

Asahi produced only five styles: Pale Lager (10), Imperial Pils/Strong Pale Lager (1), Spice/Herb/Vegetable (1), Oktoberfest/ Märzen (1), and Dunkel/Tmavý (1).

Kirin produced more beers (26) in more styles (11) than last year, though the majority were Pale Lager (16). In addition, Kirin put out one each of Premium Lager, Saison, Imperial Pils/Strong Lager, India Pale Ale, Wheat Ale, AmberLager/Vienna, Belgian Ale, India Style Lager, German Hefeweizen, and Fruit Beer.

Sapporo offered up 12 different styles, including Pale Lager (6), Premium Lager (3), American Pale Ale (2), Fruit Beer (2), Witbier (2)and one each of Pilsener, Dortmunder/Helles, Oktoberfest/Märzen, German Kristallweizen, Imperial Pils/Strong Lager, Scwarzbier, and Wit.

Suntory gave us eight styles, including Pale Lager (2), AmberLager/Vienna (2), Imperial Pils/Strong Lager (2), Premium Lager (2), American Pale Ale, German Kristallweizen, Golden Ale/Blond Ale, and Saison.

Judging from average rating scores and my own ratings (out of a possible top score of 5.0) from RateBeer, and admittedly a limited sample, for all 74 new beers, Sapporo and Suntory produced somewhat more interesting and tastier beers than did Kirin or Asahi. I do still feel that Kirin's Grand Kirin series is the best of the "crafty" brews being produced in Japan. However, Sapporo is trying hard with its new Innovative Brewer beers, and Suntory’s Premium Malt’s line continues to be the best series of Premium Lager made in Japan (especially Master’s Dream, which is a sort of ultra-premium).

Sapporo: 22 new beers

RateBeer Avg. 2.94    My Avg. 2.86

Suntory:  12 new beers

RateBeer Avg. 2.92     My Avg. 2.80

Kirin:  26 new beers

RateBeer Avg. 2.83    My Avg. 2.68

Asahi:  14 new beers

RateBeer Avg. 2.77    My Avg. 2.64

Summing Up: New Beers from the Japanese Major Brewing Companies in 2016 /日本の大手企業からの新しいビール 2016: 結語

Over the past four posts, we have reviewed the majority of new beers brought out by the four major Japanese breweries. If you like, have a look at the posts for Asahi (HERE), Kirin (HERE), Sapporo (HERE), and Suntory (HERE).

The four major Japanese brewers produced 73 different beers, which is slightly fewer than last year's 79. They made 17 different styles of beer, down from the 28 produced in 2015.

Sapporo released 25 new beers in 10 different styles, followed by Kirin with 20 (in nine styles), Suntory with 14 (in 10 styles), and Asahi trailed the pack with 14 beers (in only four styles).

The most common style (34 / 47%) was, of course, pale lager, with Kirin producing 12, Sapporo ten, Asahi eight, and Suntory four. The second-most popular style (6 / 8%) was premium lager, with Sapporo offering four new ones in their Yebisu line, while Kirin and Suntory made one each.

Asahi produced only four styles: Pale Lager (8), Imperial Pils/Strong Pale Lager (2), Fruit Beer (3), and one Dunkel/Tmavý.

Kirin produced more beers (20) in more styles (9) than last year, including Pale Lager

(12), and one each of Premium Lager, Saison, Imperial Pils/Strong Lager, Weizen Bock, India Pale Ale, Wheat Ale, Amber Ale/, and Oktoberfest/Märzen

Sapporo offered up 10 different styles, including Pale Lager (10), Premium Lager (4), Pilsener (3), Golden Ale/Blonde Ale (2), and one each of Dortmunder/Helles, Oktoberfest/Märzen, Amber Lager/Vienna, German Kristallweizen, India Pale Ale, and Saison.

Suntory gave us ten styles, including Pale Lager (4), Golden Ale/Blonde Ale (2), and one each of the following: Amber Lager/Vienna, Amber Ale, English Pale Ale, Pilsener, Premium Lager, Wheat Ale, German Kristallweizen, and Saison. This is quite a cut back from last's year's 25 beers in 17 different styles.

All except Asahi produced one Saison, and both Kirin and Sapporo attempted IPAs.

So, after the past two years of experimenting with style ranges, 2016 seems to have

been a year of retrenchment.

Judging from average rating scores and my own ratings (out of a possible top score of 5.0) from RateBeer, and admittedly a limited sample, for all 73 new beers, Suntory, Sapporo, and Kirin produced somewhat more interesting and tastier beers than Asahi. I feel that Kirin's Grand Kirin series is the best of the "crafty" brews being produced in Japan.

Suntory: 14 new beers

RateBeer Avg. 2.86     My Avg. 2.88

Sapporo: 25 new beers

RateBeer Avg. 2.82     My Avg. 2.82

Kirin: 20 new beers

RateBeer Avg. 2.70    My Avg. 2.89

Asahi: 14 new beers

RateBeer Avg. 2.70     My Avg. 2.31

What 2017 will bring is anybody's guess. Beer consumption in Japan has been declining for the past 11 years, and the majors' attempts to woo younger drinkers do not appear to have much spirit. Their "crafty" sideline beers, designed and promoted to draw craft beer drinkers, have been mostly lackluster imitations of true craft beer styles. Some brewers, most notably Asahi, are expanding their purchases of beer (and other drinks) businesses abroad, in a move to increase their percentage of sales coming from outside of Japan.